E-Marketing Consultancy Thoughts

I've been thinking about offering my services as an E-marketing consultant. Contrary to popular belief, not everyone who can use facebook and twitter can market a business properly. It's not enough to create a facebook page and a twitter account and start blasting away links to products or services. E-marketing through social media or web 2.0 as many would call it, is more Public Relations that it is a question of tech.