E-Marketing Consultancy Thoughts

I've been thinking about offering my services as an E-marketing consultant. Contrary to popular belief, not everyone who can use facebook and twitter can market a business properly. It's not enough to create a facebook page and a twitter account and start blasting away links to products or services. E-marketing through social media or web 2.0 as many would call it, is more Public Relations that it is a question of tech.

Failure

8 out of 10 startups fail. That doesn’t mean it won’t all be worth it when you become that 1 out of ten. In the shampoo world you can start up and end up as “Gee your hair smells terrific”, but you should keep trying until you become a Sunsilk, Pantene or Rejoice. That’s why they say entrepreneurs dance to the beat of a different drum. The successful ones never give up. Bullheaded even. Hell, even the mroe notable ones went through several failures before hitting it big. Simply said, a couple of faceplants are part of the...